Systematic knowledge of effective Business communication, particularly, in the written form is necessary for virtual business platforms. In the online business world, there is a dire need of written content creation such as product description, marketing campaigns, branding content, Ad copies and other written communication with potential clients or customers at different social media and E-Commerce platforms. Such written pieces of writing are, in fact, your communication with your potential clients and customers, on the basis of which online consumers would or would not decide to buy from your business. Effective writings, written with the well-versed knowledge of the consumer psychology, in order to convince them to order your products, is also a crucial part of the game, which will also be coached in this course. Instead of paying to the professional writers for this kind of work, you yourself can gain command on these areas of writing, which will not only make you a versatile business person but it will also be cost effective for your business, in the long run.